JCK: Alternative Metals Show Their Mettle

Dawn McCurtain, Director of Marketing at Palladium Alliance International, recently spoke with JCK about Palladium. The article is excellent and covers a lot of ground about this white, light, natural precious metal.

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By Rob Bates, Senior Editor
JCK-Jewelers Circular Keystone, 7/1/2008

It's clear these are good times for alternative metals. It's also clear that not everyone likes that term. “I prefer contemporary metals,” says Ed Rosenberg, the founder of Spectore Corp., in Deerfield Beach, Fla. “The industry's presented these metals wrong. They called them alternative. But alternative to what? You could say gold is an alternative to platinum.”

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