I'll keep digging around for a Treat Yourself Monday! bauble or bangle, but in the meantime, some interesting news from a branding perspective: Microsoft is trying to gain support for a next-generation security idea codenamed Palladium. As of today they've ceased using the project code name - it's been outed after all - and now simply call it the much less intriguing Next-Generation Secure Computing Base for Windows.
As a matter of branding, Platinum has a long history of being associated with high-end things: record sales, credit cards, etc. Palladium doesn't have this ground-level brand recognition yet, so it's interesting to see the ideas and situations companies consider the word "Palladium" representative of. For Microsoft, apparently, Palladium spells security.
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