legendary watchmakers sell out of Palladium designs before they even hit the market

According to a recent press release on palladium jewelry, consumer demand for luxury Palladium timepieces is so strong that legendary watchmakers from Paris to Geneva can’t keep up. Cartier is now sold out of the Pasha de Cartier 950 Palladium watch, and the entire run of Cartier’s other Palladium model, the Santos, has been spoken for before the line even hits the market.

Likewise, Switzerland’s Parmigiani is showing strong sales for all their stunning, gemstone-accented Palladium models, while robust lines and Palladium’s natural white shine have made Ulysse Nardin’s “Macho” series an instant success in stores and in the media. Chopard recently unveiled the LUC, the most elegant addition yet to the company’s esteemed men’s collection.

With surging interest from watch and jewelry manufacturers set to continue, Palladium is poised to break into the marketplace as a true luxury product. Further fueling interest is the fact that Palladium and Platinum are now among the world’s top-performing commodities this year due to a weak U.S. dollar, with each metal gaining roughly 50% since January.