Palladium: The other white metal

Over the past few years the demand for fine jewelry in white precious metals continues to rise. Traditionally the consumer has had two choices; Platinum or White Gold. While the demand for platinum jewelry remains strong, it can be price prohibitive with a current cost hovering around $1000.00 an ounce.

White gold has become the popular alternative. Although white gold is priced more agreeably, it has several drawbacks. First and foremost, white gold is not truly white, it has a slight yellow tint. Plating a white gold ring with rhodium (a relative of Platinum) has been the technique used to make the jewelry appear white. The problem is that the plating wears off in a short period of time, which often leads to consumer complaints that their jewelry is changing color. White gold is also not hypoallergenic like platinum.

The jewelry industry has been experimenting with several alternative white precious metal alloys, none of which in my opinion have not been all that desirable, until now. Palladium is 95% pure. Due to the purityof the metal, it is considered hypoallergenic and is resistant to skin irritations and allergies.

Palladium is naturally strong and durable. Even in its pure state. Palladium is as strong as platinum and more durable than white gold. Palladium can support intricate designs yet is easy to size and repair. Palladium, a member of the same group of metals as platinum and rhodium, has been around for a while. Palladium’s history is tightly linked to that of platinum, as they are found together.

Today, 73% of 18-24 year old adults and 40% of consumers in the 25+ age group prefer white metals for jewelry. As the popularity for white metals continues to grow, Palladium has become an excellant option. It offers many of Platinum's good qualities without the high price; it is a whiter metal than white gold but just as affordable. It demands less maintenance as it never needs to be plated. With a radiance that does not fade, a comfortable weight, and characteristics of dtrength, Palladium is a great choice for both jewelers and cosumers.